SLAM; Save Live Australian Music.
I guess that’s what this blog is about. How can we save what’s happening to our live music scene? Although this is a focus on Sydney, it wouldn’t be all that clever to not add SLAM somewhere in here.
SLAM was created from a series of Melbourne music goers including venue owners, musicians and music lovers. On February 23rd, 2010, SLAM constructed a protest that strung twenty thousand people together in a rally to oppose the ‘misguided policy link between live music and violence’ that the Victorian government had conducted.
It was the largest cultural protest Australia has ever seen.
Successful in their battle, the organisation has gone nation-wide as they aim to render Australia’s live music scene. On the lead up to the rally’s two-year anniversary, SLAM produced Save Live Australian Music day. Every state over Australia took part in the day as a comment to help save small venues across Australia in order to keep the Australian music scene alive.
The media’s response to SLAM day was substantial, promoting the day on their own website, in street magazines, on the radio (such as FBi), via social networking sites (ie Twitter and Facebook) and on billboards.
New South Wales’ list of venues that took part and booked bands for SLAM can be found here.
SLAM most definitely increases the awareness of everyday communication with just the rally itself. The outcome of the protest was extremely significant as it is now recognised as a part of Australia’s history. The media was all over this with articles and radio broadcasts.
SLAM’s message has been exemplified, as the organisation continues to lead Australia’s live music scene in the supposedly right direction through the use of SLAM day.
Without the media’s influence and the public sphere’s contribution, the organisation would not have gone far with this project as the recipients would either not know about it or would not take what its message was saying seriously. It is due to its hype and prosperity that it is where it is today.